ski board

Burton Drops First Chair Loyalty program with all the benefits


If you know me, you know I’ve been cheating on Burton for years! (I could say since at least 15 years if I’m being honest) I was there when they first introduced the Feel Good board for women, Lexa Bindings, you name it! I currently ride a 58 Custom X with Lexa bindings and Ritual boots.

When Burton told me about hisFirst Chair Loyalty Program, I just had to share with all of you! Here’s the download for what it’s all about.

TheThe first president of the loyalty program is BurtonThe free rewards program from . The program contains three tiers, with Tier 3 offering the most rewards and benefits. As we spend more money with the brand, they move further up the point system, allowing us to reach the next level. By default, 1 point = $1.00 but ’they will have done double, triple and quadruple point events – that is AMAZING!

Here’s a breakdown of your benefits and levels:


This is a great overview, but Burton told me that Tier 2 and Tier 3 members will be invited to various VIP events, such as loyalty barbecues at our offices (like the one in Vermont). #8217;I have never been to GO! It’s a real treat!) and loyalty show experiences.
First Chair is not just a rewards program, it also creates a community between members and the brand. For additional information, you can always refer to the FAQ pagehere. 

If you haven’t already done so,You have to register as soon as possible!I heard there will be a lot of Sales in the next few months, like up to 30% off!


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